The Reda story begins in 1865 with the founding of the historic wool mill in Valle Mosso (in the Piedmont region of Italy) by local entrepreneur Carlo Reda and is also linked to the Botto Poala brothers, descendants of a renowned textiles family. Sustainable innovation, passion for excellence and a deeply-rooted Made in Italy tradition are the values that drive Reda in the manufacturing of exceptional-quality Merino wool textiles. Reda textiles have always been a synonym of excellence and quality thanks to a production process of which each phase is scrupulously checked and to a constant striving for perfection and purity of the yarn. Reda directly manages and controls the entire production chain in a process that begins with the fleece and arrives all the way to the yarn. All from Biella. Decode offers a part of their collection for versatile summery jackets and suits.